The chief operating officer of Luma AI (an AI video company) sat down with VP Land and said the pitch that's been made to creative professionals for two years was the wrong pitch.
The piece
THIS PART IS FOR YOU It's one of the first and worst value prop to any creator, which is like, ‘Hey, here's a new technology.’ THAT'S NOT AN OFFER
AN INSULT WITH A LOGIN PAGE THE PART I'D KEEP …if you're a great editor, you are going to be the people that can get the best results out of these products.
EVERY NAME ON THAT LIST IS A CRAFT JOB YEARS YOU ALREADY SPENT BUILDING SOMETHING MOST VENDORS WON'T SAY
Was 2,000 jobs created? No. But 100 people worked on that show. ONLY THREE COMMENTS SO FAR NOT RESPECTING YOUR CRAFT
BOTH CAN BE RIGHT SHE NAMED CRAFT PEOPLE STOP GRINDING PROMPT SYNTAX
THAT WAS ALWAYS THE SKILL TELL ME THE ONE CALL
Source: VP Land, "Inside the AI Studio" — Caroline Ingeborn, COO, Luma AI (1 Sep 2026).