Your AI subscription may have just gotten quietly worse (and the price tag won't tell you. Runway is retiring its Unlimited plan on September 1st for a new "Max" plan. Same $95/month. More bundled credits. But Explore Mode) the free lane every paid plan had for testing ideas without burning real credits (is gone completely. This is the actual pattern with AI subscriptions right now: the sticker price is protected. Everything around it quietly shrinks. If you use Runway, or any AI tool with a subscription, go look at your actual current plan this week) not the plan you remember choosing. Which AI tool's pricing page have you not re-read in months? Drop it below, I'll go look at it with you.
Did you even notice? Runway's Unlimited plan disappears Sept 1.
Runway is retiring its Unlimited plan on September 1st, 2026, replacing it with a new plan called Max. The price tag stays exactly the same: $95/month.
What looks like an upgrade
More bundled credits (9,500/month) and, for the first time, unused credits roll over a month. On paper, better.
What's actually gone
Explore Mode, the free-generation lane every paid plan had for testing ideas without burning real credits. Gone completely.
My own take
I've had to go back and re-audit my own tool stack for this account more than once. What you remember signing up for isn't always what you're still getting.
The actual pattern
The sticker price is what companies protect, it's the number you notice. What quietly shrinks is everything around it.
The honest move
Go look at your actual current plan this week, not the plan you remember choosing. Do it before September 1st.
Check your plan
Which AI tool's pricing page have you not re-read in months?