DEPT 06 · SOUNDSTAGES

OpenAI Just Killed Its Own Most-Hyped AI Video Tool

Are you noticing which AI tools are already disappearing?

Less than 18 months after launch.

OpenAI is shutting down Sora completely, the app back in April, the developer API on September 24th.

The Real Numbers

Sora reportedly cost OpenAI about $1 million a day to run, against roughly $2.1 million in total revenue across its entire life. Users were falling off before the shutdown decision.

The Most-Hyped Tool That Existed

This wasn't a quiet product nobody used. It was the single most talked-about AI video tool that existed, and it still couldn't cover its own bill.

Where I've Landed

I've watched a dozen tools get hyped this hard. The hype has never once told me which ones would still be here in a year.

What Actually Signals Staying Power

A real business model, not just an impressive demo. Real legal backing, Adobe's Firefly, one place Sora users are landing, actually offers real IP indemnification. Most tools still don't.

My Honest Take

Don't build your workflow, your reel, or your identity around whatever's loudest this month. Build it around the tool that's still standing next year.

Which AI Tool Are You Worried Will Disappear?

Tell me and I'll tell you honestly what I think.