His own studio's BTS video just caught them using it.
A Supergirl BTS featurette, uploaded to Warner Bros.' own YouTube channel Aug 11, showed director Craig Gillespie and Jason Momoa reviewing what fans immediately flagged as AI-generated concept art for Lobo.
The Broken Promise
DC Studios co-CEO James Gunn said in 2023 there'd be no AI in DCU films, and mocked AI Batman art in 2025. DC Comics president Jim Lee said the same on stage at NYCC.
A Familiar Gap
I've sat in production meetings where a client wants it handmade, then quietly asks how to trim the budget. Watching it happen live, from the company that promised loudest, lands different.
Not a Resourcing Problem
Lobo has been a published character for over 40 years. There was no shortage of real comic art to reference. This wasn't about availability. It was a choice.
Total Silence
Warner Bros. pulled the video within hours. No statement from Warner Bros, DC Studios, or Gillespie. One unconfirmed report ties similar AI use to Gunn's next film, flagged honestly as unverified.
My Honest Take
A public no-AI policy was never real protection, it's a statement of intent. The real move isn't trusting the policy. It's asking directly what tools are on the production before you sign on.
Has a Studio Ever Told You They Wouldn't Use AI?
And you found yourself wondering if that was actually true?